The Triumph Stag was
launched in June 1970 by the Triumph Motor Company (British Leyland). All cars were fitted with the new designed
Triumph V8 2997 cc engine.
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| Triumph Stag Softtop |
The car started as a
styling experiment by Italian designer Giovanni Michelotti from a
1963 Triumph 2000 pre-production saloon, which had also been styled
by Michelotti, and loaned to him by Harry Webster, Director of
Engineering at Triumph from the early to late 1960s. Their agreement
was that if Webster liked the design, Triumph could use the prototype
as the basis of a new Triumph model. Michelotti design won over
Webster – and the project was taken over by Triumph for a full
in-house development programme. In 1966 work on the car began at
Triumph’s headquarters under the project name “Stag”.
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| Triumph Stag Hardtop |
In total 25,939 cars were
produced (1970-1977).
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| Triumph Stag Press Photo |
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| Triumph Stag Advert |
Triumph Stag Top Gear
Triumph Stag Clarkson's Car Years 2000
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